Toshiba defies trend in UK air conditioning market

Toshiba Air Conditioning achieved substantial double digit increases in revenue over the past year, fuelled by new technology introductions and a series of pioneering commercial initiatives. David Dunn, general manager, said: “Since 2008, the market picture for the UK has been challenging, to say the least. However, we have been able to sustain sales growth over a number of years, which is obviously very pleasing.” He added: “We are not at all complacent, however, and the Toshiba team and our distributor network will be redoubling efforts over the coming year to maintain momentum and further build our market position.”

The VRF sector has been the company’s star performer, with sales increasing strongly year-on-year – helped by the launch of Toshiba’s award-winning, ultra-efficient SHRM-i three-pipe heat recovery system. Toshiba’s reputation for reliability, innovation and engineering quality has underpinned growth in the competitive VRF market, where proven technical pedigree is vital to market acceptance. The company is now targeting growth in the splits and multi-splits sector to develop this revenue stream and help balance sales in the larger project sector.

Toshiba has developed its market profile through a nationwide series of roadshows, successes in industry awards and technology launches. “Innovations such Toshiba’s built-in leak detection and management system, together with commercial initiatives such as the industry’s first seven-year total-peace-of-mind warranty for qualifying installers, have helped cement relationships with existing customers and opened the door to new ones,” says David Dunn. Toshiba’s ground-breaking refrigerant management technology has helped the company secure long-term partnerships with some of the best known end users in the UK, keen to eliminate the risk of leaks from buildings. “We have further exciting plans in the pipeline for the coming year, which will build on our success to date and offer the market the high performance, high efficiency solutions required. The message is – watch this space.”